Purpose

WAY is a company builder on a mission to team up with exceptional founders and experts to create best-in-class software companies that solve the biggest customer problems.

Together, we aim to build the future, one step at a time.

Our values

1. Customers are our obsession

We enable our customers’ success by solving their toughest problems with breakthrough products.

We commit to delivering ↑10X ROI. That’s why we never stop listening and refining our offering: better is the only option.

2. Everything is possible

We set our sights high, knowing that with vision, drive and determination, we will, in time, achieve even our greatest imaginable goals.

If 100 doors close in our face, we go looking for the 101st: think big, work hard and never, never give up.

3. Strength in diversity

Building is a team sport.

We aim to develop legendary teams. To be the ‘95 Chicago Bulls. We choose our players carefully by leveraging the power of diversity.

We train and nurture them and respect each individual’s talent and potential. Individually, we take ownership for our mistakes, achievements and goals.

Together, in trust and integrity, we play for the team, and for the win.

4. Grit

Building best-in-class companies requires relentless effort. We look to partner with people who are excited by the challenge of building, and are in it for the long-term; who can embrace failure in the process, and keep moving forward towards further growth.

We reward grit at all levels to encourage careers and cultures that breed lasting success.

5. Energy and execution

We work hard, make outstanding products, and ship fast. No excuses.

After verifying product market fit and scalable value propositions, we build with singleminded focus.

Simple, lean, frugal and agile. We win by outworking and out delivering the competition.

6. Curiosity enables potential

We are insatiably curious about the world and the amazing people who live in it. Driven by growth mindset, we never stop asking questions or challenging our assumptions.

We start from first principles, and spend significant time identifying and understanding our customers’ biggest problems.

This leads us to uncover obvious truths that were hidden in plain view, and refine our processes to keep delivering ↑10X ROI.

7. Pragmatic about purpose

We care deeply about having a positive impact on the people around us and the world at large.

Every company we build contributes to a brighter future.

We firmly believe that we maximize our impact by building rapidly growing businesses with best-in-class economics. That’s why we don’t just think about purpose, but solve problems that will take us there.

How we do it

Through relentless focus on our customers’ success

• Through relentless focus on our customers’ success